04
Vessel
Banking for people who dislike banking apps. A tone of voice that never raises itself.

Client
Vessel
Sector
Fintech
Disciplines
Brand, product, voice
Year
2024
Launched
Vessel is a bank for people who have deleted at least one banking app in anger.
A voice that stays level
We wrote the interface before we designed it. No exclamation marks, no congratulation screens, no red unless something is genuinely wrong. Balances are set in tabular figures so a number never jitters while it updates.
Half of all support tickets used to be about wording. Now they are not.



What held
Support tickets about wording dropped by half.